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City Council Regular
Meeting Date: 11/06/2019  
Subject:    Adopt Resolution 19-112 Accepting Grant Funds to Assist with 2020 Census Outreach Efforts
From: Matt Brown, Economic Development Coordinator

The Council is asked to consider a resolution accepting grant funds to assist with 2020 Census outreach efforts.
The City applied for and was awarded a $750 grant from the State of Minnesota and administered by the Minneapolis Foundation to assist with 2020 Census outreach efforts. To qualify for this grant, the City must agree to form a Complete Count Committee officially recognized by the U.S. Census Bureau, participate in one census outreach training provided by the Minnesota State Demographic Center, and agree to participate in a digital organizing campaign that will be managed by the State Demographic Center. To date, City Staff has organized a Complete Count Committee that has begun coordinating Census outreach efforts with a variety of organizations, including Anoka County Libraries, Anoka-Hennepin Schools, Anoka-Ramsey Community College, and the local chapter of the League of Women Voters. City-specific activities to date have included: a televised Census forum in September; videos produced by CTN Studios; a web page; newsletter articles; tables at City events; print materials to be distrbuted to apartment residents; and meetings with faith communities and other organizations that represent historically undercounted populations.

The grant must be used for at least one of the following purposes: 1) digital organizing; 2) outreach to residents in high-density housing; or 3) efforts to target historically undercounted communities. City Staff intends to use the funds primarily for social media promotion of videos to areas of the City that have historically had low response rates, as well as printing of flyers to be distributed to renters, which have been a historically undercounted population.
Staff recommends that the Council adopt Resolution 19-112 accepting grant funds from the Minneapolis Foundation for 2020 Census outreach efforts.

Resolution 19-112

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